When Altice Mobile rebranded to Optimum Mobile, we had to create an eye-catching campaign to make people take notice. We used a fun visual motif to represent the strength of the signal, and a tagline that reinforces the idea that you get more for less.
OPTIMUM MOBILE Bigger Bars. Smaller Bills.
[Joel]
The fun camera movement in this spot were achieved by working with director Fil Fury, who brought a lot of life to the film.
ECD NATHALIE BROWN • CREATIVE DIRECTOR PIETER MELIEF • COPYWRITER JOEL JOHNSON • ART DIRECTOR MARCOS PORRATA • PRODUCER CHRISTINE HOWLEY • DIRECTOR FIL FURY