No one likes the idea of “stock music”, but the musicians who create these library tracks are super talented performers. So we worked with BMG to show SXSW just how much stock music could rock.

GOODSTOCK The World’s First Stock Music Fest

[Joel]

We used a small internal team to work quickly to find a venue, throw a concert, and fill the audience with luminaries from the creative world.

Press:

CANNES LIONS DIRECT SHORTLIST

ECD JOAO COUTINHO • CREATIVE DIRECTORS FELIPE PAVANI | PIETER MELIEF • COPYWRITER JOEL JOHNSON • ART DIRECTOR MARCOS PORRATA • PRODUCER BARBARA RESUA