OPTIMUM BUSINESS Bad Internet Costs Customers

This b2b campaign for Optimum Business shows how important good internet is for small businesses.

[Joel]

We created four TV spots, working with the Perlorian Brothers to bring this world to life.

[Marcos]

We also created print ads highlighting that bad internet costs customers, using closed retail locations.

ECD JOAO COUTINHO • CREATIVE DIRECTORS FELIPE PAVANI | KATE LUMMUS • COPYWRITER JOEL JOHNSON • ART DIRECTOR MARCOS PORRATA • PRODUCER BARBARA RESUA • DIRECTORS PERLORIAN BROTHERS